Is Brackish Water Fit for Drinking?

People who reside near coastal areas find it difficult to get used to the salty water supply.. The odour and salt content present in huge quantity makes it highly unfit for drinking. Hence, there arises a need for RO purifier in India that can treat this water. Although brackish water, which is considerably a mixture of fresh water and salty water, has less saline content than sea water, people generally find it difficult to drink it due to the high salt content present in it.

How Does Brackish Water Help During Illness?

Brackish water comes handy in situations where you or your loved ones are suffering from dehydration or waterborne diseases. In the absence of pure drinking water during occurrence of natural calamity, this type of water can save your life till the time you can receive some medical help. All the drinks that are specifically created for rehydrating your body back to health contain a considerable amount of sodium content to improve your deteriorating health.

What Makes Brackish Water Devoid of Microorganisms?

Due to the presence of salt, microorganisms are unable to survive properly in such water making it one of the preferred choices for using the water. But, due to its salty taste and bad odour, people avoid using it for any purpose. Undissolved sand particles, sea minerals, and salt are prevalent in the purifiers.

In spite of being helpful during dehydration, the sodium level in brackish water is bit high when compared to normal drinking water. Anything in excessive amount like presence of excess sodium ions in blood can lead to constricted blood vessels and increase in blood volume. This may ultimately give rise to heart-related diseases, which lead to heart attacks and stroke causing untimely death. Thus, brackish water is not fit for drinking purposes.

How Can a Water Purifier Treat Brackish Water Effectively?

Brackish water requires treatment before being consumed by humans. You can do this by switching to the best range of RO purifier in India.These water purifiers have enhanced abilities to get rid of the undesirable chemicals, gases and suspended soil particles from untreated water.

When compared to sea water desalination process, the process for desalinating brackish water occurs at high pressure. The high pressure pump present in the RO system applies more pressure on salt in brackish water. They drive brackish water through semi-permeable membrane, where the filtration process takes place on a full-fledged note. Depending upon the amount of salt present in water, the pressure to be applied is decided. RO purifiers are capable of removing 99 percent of salt from brackish water, thus making pure water available for drinking purpose.

While selecting RO purifiers for your household, do not select any random RO system, which cannot effectively meet your requirements. Opt for the best RO purifier in India, which is specifically developed to treat such waters. Unlike the normal purifies, RO systems crafted for treating brackish water operate at higher level of TDS controller ranging between 1000 and 5000 ppm.

Industries, which deal with manufacturing and food processing, install such kind of RO purifiers so that brackish water can be effectively treated and the outcome of the treatment is pure, safe and odourless drinking water, which is tasty as well and contains all the necessary minerals.

Tiffany Profits Gain Momentum as China’s Demand for Luxury Rises.

Tiffany & Co are well known around the world for their luxury diamonds. New York Times recently wrote that the company has been struggling since last decade with online competition and seems to lose its luster with younger shoppers. But, profits seem to gain momentum now as shoppers in China snapped up its luxury goods.

Tiffany &Co’s high-end jewelry was the company’s strength in its previous quarter. Most of its sale came from the Asia-Pacific region, while sales surged 15 percent by approximately $283 million. This happened mainly due to the high demand in China. In addition to this, sales in Europe also rose up by approximately $110 million.

But in other parts of the world, the sale was not that good. In Japan, sales dropped around 8% to $139 million. Tiffany also managed to squeeze out a 1% sales increase in the US regions, but this was below the expectation of the company. The company said that this happened due to the foreign tourist’s slowdown that led to soft sales.

Sales at stores also dipped by 1%. Under Chief Executive Alessandro Bogliolo, the company has been trying to attract the more millennials who are not coming to their online stores. The company said e-commerce sales have gone up faster than the overall sales growth.

The New York-based company has tried some new strategies for boosting its marketing, using celebrities like Janelle and Zoe Kravitz in advertising. They are also focusing more on lowering the price of popular items such as $95 bone china cups which are becoming quite demanding in China.

According to company officials, the ups and downs are the part of the market and they hope that sooner or later things will change and they will be able to capture the market.

Jean Schlumberger, Tiffany Jeweller Bedazzles Honk Kong with a New Collection

Jean Schlumberger is a well-known designer who works for Tiffany. He is very popular for his unique concepts and great design. While some people may think that crickets are infuriating creatures, Jean on the other hand takes inspiration from them and thus launched his new collection. He thinks that these insects are just as pretty as butterflies and therefore he has created jewellery that have the shape of the cricket and their bodies sparkle with all the adorned jewellery pieces like gemstones and other colourful precious stones. The tails and legs are also very intricately designed using platinum and yellow gold.

This collection is certainly amongst the finest collections that have been created by the people of France for the last twenty years. This collection will be put on display at an event that is scheduled to take place in Honk Kong in the first week of December. The event will be a part of Masterpiece Collection which will pay a tribute to Schlumberger and all his pieces of jewellery.


He worked in Tiffany from the year 1956 up to 1970 and this has been the most creative period for Tiffany. He is amongst the most celebrated designers of all time. Kirtley says that he is a master of originality that stuns people.

Because his jewellery was so popular, he was the most sought after designer by the famous and rich people like Gloria Guiness, C.Z Guest, Duchess of Windsor, Jaqueline Kennedy and Greta Garbo.

This event which is taking place in Honk Kong is reserved for people who receive an invitation. They will be able to witness some of his best works and great forms of art like the crickets, butterflies, brilliant earrings and rings, glittering bracelets and iconic floral necklaces.


Tiffany & Co has a Consensus Rating of “Buy”

Tiffany & Co which is a holding company that operates through a number of subsidiary companies was given a hold rating by KeyCorp. Prior to this, it has given a hold rating to Tiffany and in its recent research report to its investors, KeyCorp reaffirmed its rating.

The other brokerage firms are also giving either buy or hold rating to Tiffany & Co. since the company posted its quarterly earnings on August 24th. Back then the specialty retailer has come up with an EPS of $0.92 for the quarter beating the analysts’ estimates by $0.06.

Those brokerage houses that have given a ‘hold’ rating include Royal Bank of Canada and Needham & Company LLC. The ones who have given a ‘buy’ rating are Bank of America Corporation with a target price of $110.00 a share, Oppenheimer Holdings, Inc, BidaskClub actually raised its ratings from ‘buy’ to “strong buy.”

Eleven analysts have given a ‘hold’ rating and eleven others are in favour of a buy. Currently, the stock has a consensus rating of “Buy” and the average target price is  $94.91.

Some of the institutional investors and the Hedge funds have recently made some changes to their positions in Tiffany. While the Swiss National Bank increased its holdings, Voya Investment Management LLC actually lowered its stake by 3.3% in Tiffany & Co in the Q2. It now holds 58,607 shares after parting with 1,993 shares during the second quarter.

As the company operates through its subsidiary companies, its main subsidiary is Tiffany which is a specialty retailer and a jeweller. The company’s operations are in different parts of the world including countries like Japan, Asia-Pacific, America.

Luxury Market Shifting by Tiffany and Co.

The past two years of Tiffany and Co. have not been good. Their sales had been experiencing a dip and now the company is making new efforts to overcome their sale crisis. In order to revitalize the company’s top line, a new Chief Executive Officer was deployed in early October. The new CEO is Alessandro Bogliolo.

The Cast of the Industry Focus

Consumer goods are still involved in discussions pertaining to the hurdles, challenges and opportunities of the company. Every specific initiative taken by Tiffany and Co. is being properly examined so that it can attract a new business in the luxury market, which is targeted at high end customers.

Many experts believe that the reason why Tiffany and Co. is not able to increase its former heights is because the customers are not that interested in diamonds any more. Sustainability, sourcing and environmental concerns are the thoughts that are flooding the minds of people and their liking for diamonds and other precious stones seems to be decreasing.

According to various researchers, if Tiffany and Co. wants to get back on track, then it is supposed to regain the trust and loyalty of its customers. It is supposed to make the customers believe that whatever diamonds they sell have the best aesthetic beauty and they are responsibly sourced. This way, they can build their brand image again and attract more customers.

Since Tiffany and Co. is a trademark and juggernaut when it comes to diamonds and precious stones in the luxury market, it looks like the company will achieve its targets and objectives in the longer run. The younger generation, as of now, is not appreciating luxury jewellery, but they are going to do so in the time to come.

Moreover, Tiffany and Co. has decided to expand its product variety of watches and other accessories so that it can attract some part of youth population also.

Good News: Iconic Jewellery Brand Tiffany & Co will be Shortly Launched at Bullring, Birmingham

One of the most loved iconic jewelry brands, Tiffany & Co has recently announced to launch its new store in Birmingham. It is likely to start operating from 16th of November.

The boutique will be located at the fourth floor of Selfridges store and will be equipped with latest collections of jewellery and watches. Under one roof customers can grab products from Tiffany T range, Fleur de Lis, East West watches, CT60 and Tiffany City HardWear collections.

It is also being said that Hollywood star, Audrey Hepburn, will be a part of the opening ceremony at this new outlet. In fact, Audrey is often associated with Tiffany & Co.

For those who don’t know, Tiffany is one of the oldest American brands which has around 175 years of history. The first outlet was opened in the UK in the year 1986.

With this launch the count will reach to eleventh in the country, while it is going to be third in number for Selfridges. Selfridges London and Manchester Exchange Square are the other two respective outlets.

Barratt West, Managing Director and Vice President of Tiffany & Co for the entire UK and Ireland in his speech said that he is more than excited to share this good news regarding the opening of their new boutique in Birmingham.

He further added that Birmingham is one of the fastest growing city with luxury marketplaces that carry the latest vibrant culture along with fashion. Hence customers at Bullring can also look out for other jewelry brands such as Thomas Sabo, Pandora, Goldsmith, Links of London, Omega Boutique and many more.

Coach, the most stylish fashion label of New York has recently launched its first store at Bullring which is an added advantage for customers to visit this happening place.

5 Useful Tips to Make Cold Pressed Juice at Home

Cold pressed juice is something that most of the health freaks vouch for. The argument in favour of cold pressed juicing is that this technique enables the extraction of maximum vitamins, minerals, enzymes and pulp from vegetables and fruits. It is basically extracted using thousands of pounds of pressure with no addition of any sort of heat or oxygen to keep the nutrients intact.

The slow-pressing or masticating juicers are such juicers in the market that can make cold pressed juice easily and efficiently at home for you. Here are few useful tips that will help you get the right kind of juice at home.

  • Get the Right Juicer: Buy the right kind of juicer that is designed specifically for making cold pressed juice. A cold press juicer is designed to slowly compress the fruits and vegetables to ‘squeeze’ out the juice. The centrifugal juicers, on the other hand, use high-speed force to separate juice from the pulp, which generates heat that oxidises the nutrients.

  • Wash Your Fruits and Vegetables: The vegetables and fruits that you get from a mall look very clean and tidy, but you should always wash them properly before putting them in a juicer. If they are contaminated, then the whole purpose of having juice will be defeated and you might end up with stomach infection.

  • Try Making It Look Green: Healthy juice is the one that has loads of greens in it. Green vegetables are packed with nutrients. It is natural for green vegetables to have chlorophyll, which when you consume through cold pressed juice, helps in oxygenating your body. They are also perfect for cleansing and detoxifying the body, improving blood circulation and boosting energy. They are safe to consume for diabetics too as the green vegetable juices do not spike blood sugar.

  • Timing Matters: Having a glass of juice after your meals is simply a waste of effort. After you have food, gulping down juice is of no use. The best time to have juice is on empty stomach. It’s best if you can have it in the morning, half an hour before your breakfast or else at least before meals. Only then, the body will be able to absorb all those amazing nutrients that are available in cold pressed juices.

  • Go Organic: The produce today is laden with chemical fertilizers, pesticides and insecticides, which even get leached into the fruits and vegetables. Having the juice of such fruits and vegetables can be more harmful than beneficial for health. Try to consume more of the organic products, which is free from all such chemicals.

There are many good cold press juicers available in the market today that promise to give the right kind of cold pressed juice. The juices extracted from them are healthier and tastier and most of the nutrients and fibre remain intact. They come with different filter screens like a fine-meshed one for hard fruits and vegetables or a wide-meshed screen for soft fruits and vegetables.

The cold pressed juices are delicious and the right way to start your day on a healthy note. Try to invest in a good slow-press or masticating juicer to get your glass of healthy juice everyday.


Tiffany Improved Its Relative Price Performance but Is It Enough?

Tiffany has improved its RS (Relative Strength) rating from 69 to 73 but is still short of that magical figure of 80. Decades of market research dictate that those stocks that are considered as the best bets in the market have a minimum rating of 80.


Relative strength is actually a momentum investing technique where the performance of a stock is compared to the overall market. Using this indicator, the investors identify which will be the top performers in a selected group of potential investments. The performance of each security can be compared to others in the same sector or to a selected benchmark index.

It’s the proprietary of IBD (Investor’s Business Daily), which tracks the securities on the scale of 1 to 99 with 1 being the worst and 99 the best rating score. This score shows the performance of the stock in the last 52 weeks against other stocks.

Following the improvement in the rating, the volume of shares traded on Tuesday rose to 3.7 million as against the average volume of 1.48 million shares. A healthy volume ensures that if you trade in a particular stock you don’t get stuck in a position.

The investors also compare the stock price to its moving day averages before investing in a particular company. Tiffany’s shares are 3.15% away from its 20-day average and 0.54% away from its 50-day moving average. Taking a long-term perspective, they are 4.89% away from the 200-day moving average. For technical stock analysis, these moving averages work as strong indicators. It helps the technical analysts figure out where the stock is and in which direction the probability of moving lies.

harlem based jewelry

Beyonce-Approved, Harlem-Based Jewelry Band Is Surely Going to Be Your Favourite

Kristin and Kofi Essel are a great example of power couple. Their creative designs gave rise to the fashion brand named Third Crown. The designs are so pretty that celebrities like Beyonce, Cardi B and Solange are their fans.

harlem based jewelry

Third Crown is quite popular because of its geometric, bold pieces that are crafted very exclusively from gun metal, gold and silver. An important signature component that is seen in their design is how they uniquely find ways to incorporate linking in the jewelry. The couple says that this linking is a symbolic representation of themselves as they are one entity.

The couple said that they initially wanted to start a business for designing clothes. But when Kristen moved to New York, she was getting jewelry jobs offered. So, she began working in that direction. Kofi wanted a rosary for himself and Kristen gifted him one. It was then that they got the idea of starting a jewelry brand.

The couple said that designing jewelry for their brand is their lifestyle and they want their jewelry to become the lifestyle of other people. They think that their jewelry is not like others because the pieces are not dainty knick knacks. They are big and have some weight, but are not heavy. The two factors that make them unique are geometry and dynamics. They are also gender fluid and are great for both men and women.

The couple also said that the best moment for them was when celebrities like Beyonce and Solange started wearing their jewelry. This was a huge moment for them and a very big accomplishment.

Their future plans include a photo shoot for their fall collection and they have called it the Prizm Collection. Their latest design is the Harlem link chain, which has the shape of a pyramid transformed into a signature style Cuban link chain.

5 Lounges in Mumbai With a Gorgeous Rooftop View That You Just Cannot Miss

When you are staying in urban cities like Mumbai, you long for some open space from where you can have a clear view of the city as well as the skyline. Rooftop lounges provide exactly the same. It’s a place where you can spend your time in a refreshing ambience after a long hectic day. Think of that moment when you are over the moon as you are with the love of your life and having a romantic dinner in the perfect setting overlooking the city. It is the perfect place to turn moments into memories.

Café Terra

Café Terra is an ideal place for all love birds to enjoy their special occasions. There is something very special and serene about this place. Once you are at this stunning rooftop cafe, you will find yourself surrounded by a bluish-white-moonlit environment. It feels like the flooring, the chairs and the moonlight all gelled together to take you into a different world altogether away from the fast Mumbai life. The dim lights, the cool evening breeze, the slow music and the magic of the place transforms you to a totally different world that is not chaotic, but calm and peaceful. Along with this awesome ambience and positive vibes, the menu is also brilliant and dishes are just divine.

The Terrace

The name itself suggests that it’s a rooftop café. It is done in a shamiana style seating where you can spend time with family, hang out with your bunch of friends or have a cosy dinner with your date. It has subdued lighting and comfortable seating. The food menu is extensive with Continental and Pan Indian delights to choose from. They also have a good choice of drinks and provide hookah to those who like to try one.

The Roof Top

This rooftop lounge is in Sanpada. It scores full points for its ambience, which is breath-taking. There is also a small pool, which is like a cherry on the cake. The seating is very comfortable and is arranged in such a manner that it provides the right amount of privacy to the diners. For the sheesha lovers, they provide hookah and that too in many different flavours. As they often change the coal, the experience is really a pleasant one. The cuisines offered here are Indian, Continental, and Chinese. They have many other services like Karaoke, Live band, Dance Floor etc. to make your visit a memorable one.

Bombay Breeze Café

This cafe is on the 6th floor right at the heart of 4 bungalows. It is easy to locate and a great place to lounge. This casual dining lounge has a big area that they have utilised by having a forest theme décor. This provides a green canopy to the seating arrangements. On the periphery, they have booths with couches while the central space has dark straw lounge chairs. There are live screenings and some really peppy Bollywood songs. The USP of the place is the hookah. They serve dishes from multiple cuisines, which are delicious and the staff is attentive and prompt.

Mumbai is otherwise a very congested place with concrete buildings all around. Having a meal at a rooftop cafe that provides an awesome view from the top is always a welcome relief.